The the last years which allow the

The
key driver and the trend in Swiss hotel industry is rising traveller interest
in health tourism, for both medical services and wellness tourism. According to
this, 15% of the hotel companies aim to expand their activities in the area of
health tourism (Hotelnewsnow, 2013). However,
they are facing up with numerous challenges in the shortage of qualifies
employees and the weakness in current work and hygiene regulations. The trend
of the industry requires the individuals working in and intending to joint
expand the knowledge and understanding towards health tourism to gain further
success.

Understandably,
hotel industry has a strong relationship with tourism industry. In regard to
tourist arrivals, Switzerland ranks 11th in Europe and witnesses millions
tourists each year. The tourism industry in Switzerland develops over the last years
which allow the hotel industry gets positive signs for great expansion. According
to this, Switzerland witnesses the strong increase and development in 3 star
hotel sectors which was recorded more than 24% of increase (Deloitte, 2015). The same
statistics were recorded with midscale hotel, followed by 5- and 4- star hotels
which were recorded orderly 14% and 13% (Deloitte, 2015). It means that the hotel industry in
Switzerland seems to rely on the increase of midscale hotels (Tatar, 2015). Almost 60%
of all accommodation establishments in the country are unclassified and 11% are
chain affiliated. The sector is able to provide the labour market with more
than 500 vacancies from employers each month (Swiss Hotel Association, 2017).
That enables young individuals to seek for the jobs in this sector
considerably.

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Over
the last decades, finance and tourism are considered as two key drivers of the
Swiss economy that contribute strongly to the success and performance of the
economy in global market. Compared to other European countries, Switzerland now
witnesses a small hotel market with roughly more than 5100 hotels and similar
accommodations that provide the market with 140,000 rooms (Deloitte, 2015). Among
European countries, Switzerland ranks the 9th that enables the country to
continue to develop and improve in this sector. In 2014, Swiss Hotel
Association conducted a survey and highly indicated that the average size of
hotels in the country was recorded at more than 50 beds which are able to
provide the market with 28 rooms (Swiss Hotel Association, 2017). The survey
also identified that there was only 11.7% of the hotel possessing ability to
provide the market with 100 beds and more.