The force of the cumulative advantage.Imagine two trees growing next to each other. Every day they compete with each other for sunlight and moisture. If one tree grows a little bit faster than another, it will grow a little higher, get more sun and rain. The next day, thanks to this additional energy, it will grow a little higher. Over time, it will muffle the second tree and will receive the lion’s share of sunlight and nutrients from the soil.Such a tree will give more seeds, which means that in the next generation of trees this species will also become larger. This process will be repeated until the trees, which at first were a bit better than competitors, will not occupy most of the forest.The situation, when very little advantage over time, increases, scientists call a cumulative advantage. … .The winner receives everything.Similar things happen to people. Like trees in the forest, we often compete for the same resources. Politicians compete for votes, writers – for a place in the list of bestsellers, athletes – for gold medals, companies – for potential customers, TV channels – for our attention and time.Such an effect, when a small difference in yield leads to disproportionate reward, is called the “Winner takes all” effect.It is enough to have an advantage of only one percent, one second, one ruble, to get a 100% reward.Any decisions related to limited resources, such as time and money, naturally lead to a situation where the winner receives everything. …. The winner gets the most .The “Winner gets all” effect, characteristic for individual competitions, often leads to the appearance of the “Winner gets the most” effect in other areas of life.Having found himself in a favorable position (having won a gold medal or having received a director’s chair), the winner begins to accumulate advantages that help him win again and again. What was initially only a small margin, now becomes more like a rule 20/80.Winning one increases the chances of winning in the other. And each succeeding success only strengthens the position of the winners.Over time, all the awards and benefits are those who at first slightly outperformed competitors, and those who have lagged behind remain almost with nothing. This principle is also called the effect of Matthew on the quotation from the Bible “… for to every one that is given, he will be multiplied and multiplied, but that which has not will be taken away from him that has not.”But now let’s return to the question asked at the beginning of the article. Why is it that only some people and organizations have most of the advantages and benefits? … .The rule of one percent.Even a small difference in work over time can lead to an uneven distribution of privileges. That’s why right habits are so important.It is enough to surpass competitors only by 1%. But if you maintain your advantage today, tomorrow, day by day, you will win over and over again due to this advantage. And every victory will bring all the best results.This is the rule of 1%. Do not need to be twice as good to get twice as much. You need to be better only by 1%.