ABSTRACT large income GDP for the economy,

ABSTRACT

Today
human life is improving, they not only need adequate material, but also needs
to be satisfied spiritually as entertainment, recreation and tourism. Therefore
tourism is one of the promising sectors. Vietnam tourism industry was born
later than other countries in the world but its role is undeniable. Tourism is
a clean industry, bringing large income GDP for the economy, tackling
unemployment for thousands of workers, contributing to spre?d
the im?ge
of Vietnam to the world. Moreover, Vietnam has a thous?nd-year
history, with an originally tradition?l culture, rich v?riety
of relics, l?ndsc?pes
and m?ny
other tourism resources, which are serious attraction for tourists. During
these past years, along with the renovation of the country, Vietnam Tourism
gradually had been developed. “Vietnam is ? tourist’s p? radise,
?nd
I believe th?t
it is the best tr?vel
destin?tion
in the world tod?y.
The country is a m?gical
mix of natural, cultural, and historical delights that appeals to emerging new
travelers who seek more than the usual replication of their own culture in a
far-off land.” (Ross K.Dowling, PhD, Foundation Professor of Tourism, Edith
Cowan University Australia). The research of tourism becomes urgent because it
helps people to have a complete and accurate look at travel in Vietnam. This
article will outline the current situation of the tourism industry in Vietnam
and offer solutions to help Vietnam’s tourism achieved new achievements, overcome
limitations, quickly develop the tourism to reach its true potential and rapidly
integrate into the tourism of the regional and the world.

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RESEARCH
PAPER

First
of all is Vietnam food culture. Vietnamese cuisine encomp?sses
the foods and bever?ges
of Vietnam, and features a combination of five fundamental tastes in the
overall meal1.
E?ch
Vietnamese dish has a distinctive fl?vor which reflects one or more of
these elements. Tr?ditional
Vietnamese cooking is greatly ?dmired for its fresh ingredients,
minimal use of d?iry
and oil, complementary textures, and reli?nce on herbs and veget?bles.
With the bal?nce
between fresh herbs and meats and a selective use of spices to re?ch
a fine t?ste,
Vietnamese food is considered one of the he?lthiest cuisines worldwide 2.
Next, in Vietnam, there are numerous activities for ?dventure
tourism which is a type of niche tourism involving explor?tion
or travel to remote are?s,
where the tr?veler
should expect the unexpected. For example, Sapa, one of the most f?mous
places for tours and holid?ys in Vietnam, has been
well-known as a gre?t
destination for trekking tours. It is loc?ted in ?
height of 1500 meters comp?red to se?  level gre?t and h?s
a wonderful mount?in
r?nge
called Hoang Lien Son which consists of Fanxipan Mountain, 3,143 meters height
, the highest one in Vietnam3.
Sapa privilege is a gre?t
choice for ?dventure
and trekking tours bec?use
of perfect we?ther
and clim?te.
With its stunning mount?ins,
vill?ges
and be?utiful
Valley which is called Muong Hoa, Sapa provides some thing for everyone.
Thirdly, visiting Vietn?m,
tourist can enjoy and rel?x
nearby a se?.
Vietnam se?
tourism h?s
yet to make ?
special appe?l
to tourists. M?rine
tourism is becoming a str?tegic
development of the tourism industry to t?ke advant?ge
of the l?ndscape
and ecology of coastal areas. With a coastline of over 3,000 kilometers,
thousands of large and small islands, a series of white sandy beaches, blue
water coastline are favorable conditions for Vietnam’s sea tourism development.
Beaches, bays of Vietnam travelers worldwide known as Ha long Bay, Nha Trang or
Da Nang – My Khe beach was voted by Forbes Magazine as one of the most charming
beaches 6 planets are saying the pull of the sea to Vietnam for domestic and
foreign tourists. Along the coast of Vietnam has about 125 beaches favorable
for the development of tourism. Last but not least, culture and history is a
attractive product of tourism in Vietnam. The history of Vietnam may be
unfamiliar for most visitors, with the exception of Vietnam war period.
Vietnamese people, however, have a lot of reasons to be proud of their
historical heritage. Vietnamese are, in fact, one of the most ancient
civilizations in Asia. Did you know that the first Vietnamese kingdom was
founded nearly five thousand years before Vietnam war happened? Ao dai – the traditional
costume of Vietnam Ao Dai was once worn by both genders but today it is worn
mainly by females, except for certain important traditional culture-related
occasions where some men do wear it. Ao Dai consists of a long gown with a slit
on both sides, worn over cotton or silk trousers4.
These are 5 vital elements which make the tourism of Vietnam memorable.

“Ten
years ago the tourism activity only attracted 250 000 people in 1990, though in
2000 this has timed 9, that is 2 000 000 foreign tourists. The result of the
fast pace of the Vietnamese economy and the huge growth rate 6.8 in 2003, has
encouraged the development of the country.” (“Tourism in Vietnam”, http://www.markedbyteachers.com/university-degree/business-and-administrative-studies/tourism-in-vietnam.html) “As of 2013, the Vietnam
government has intended to invest no less than $94.2 billion towards its
tourism infrastructure.” (“Vietnam’s tourism to be introduced at Travex Fair”, https://www.vietnamtravelblog.info/vietnam-culture/vietnams-tourism-to-be-introduced-at-travex-fair.html) “Recently in 2017, Vietnam
received 12.9 million foreign visitors, up nearly 30% compared to 2016 and
serves more than 73 million domestic visitors.” (“Du l?ch Vi?t Nam sôi ??ng
ngày ??u n?m”, Retrieved 01 January 2018). For the first time, Vietnam is in
the list of countries which have fastest tourism growth in the world. Vietnam
is ranked No. 6 in 10 destinations with the fastest growth rates in the world
by World Tourism Organization and ranked first in Asian of this speed5
. This is just one of many honors and awards among the world of tourism in
Vietnam in the past year. This shows that Vietnam’s tourism brand is
increasingly positioning in the international arena. Actually, Vietnam has
gradually changed through nearly 3 decades to achieves these titles as today.
Firstly, government policy innovation, deep integration has created conditions
for tourism development and the result of the propagation and promotion of
tourism products of Vietnam. Besides, a lot of places were recorded as a world
cultural heritage by many world organizations such as the UNESCO and spread out
their reputations all over the world. In addition, Vietnam is a well-known
destination among budget travellers. Though the price is climbing monthly at a
daunting rate, it is still much cheaper than travelling in other continents.
There is almost every price for every wallet: a 5 star resort in Da Nang will
cost you an equivalent amount to a 3 star hotel near JFK airport. For lower end
market, there are a plenty of hostels and guest-houses in most cities. Food
costs even lower and street foods are among the best in the world. That says,
even in biggest metropolitan areas like Hanoi or Ho Chi Minh City, you can get
by a day with $15. Finally, after a series of terrorist attacks across the
country like the US, Indonesia, safety is the top choice for the tourist
destination of tourists. Vietnam which has a stable political situation as well
as good security has helped ensure more secure for travelers to Vietnam.

Besides
the positive aspects of the current tourism industry, it still exist many
shortcomings. The most easily noticed bad point in Vietnam’s tourism that the
quality of tourism products is not high, abundant, unique and bring cultural
identity of Vietnam. Many resorts are not untapped and invest properly.
Promoting tourism abroad is limited, professionalism is not high, not enough
information provided to tourists and investors. Planning, investment in
infrastructure and investment in tourist areas are unclear. Many investors are
small, spread, asynchronous which can not make up the overall effect.
Dilapidated vehicles, bad roads lead to traffic jams and waste a lot of time.
Food hygiene is not guaranteed. Environment pollution is alarming. The majority
of tourists come to visit once and then not come back. Another cause also due
to the quality of labor in the tourism industry is still poor and extremely bad
service. The organizations and management in tourism are unstable. Staffs in
travel industry do not have enormous amount of knowledge thus they make many
flaws. Experience in the tourism industry is not large. Facilities compared to
some neighbor countries are obviously lower. Therefore, these things “give
Vietnam a very bad reputation amongst travellers, and word-of-mouth marketing
is the most powerful kind.” (“How would you improve tourism in Vietnam”,
Retrieved 10 August 2009.
https://www.travelfish.org/board/post/vietnam/7154_how-would-you-improve-tourism-in-vietnam-)

Infrastructure
need to be invested to develop towards modernization and professionalism.
Tourism infrastructure, including transport systems, hotels, landmarks,… Poor
infrastructure caused international tourists uncomfortable when they are in
Vietnam. Along with the traffic congestion, traffic speed regulation which is
not justified on several travel routes makes competitiveness index of
infrastructure in Vietnam low. Thus Vietnam needs to prioritize the development
of infrastructure for tourism. The volume of investment in tourism must be
reasonable and long term. Raising capital from both foreign and private
investors. Diversification of tourism products. In addition to the normal forms
of tourism such as sightseeing, learning the culture, history… Vietnam needs to
develop different types of tourism products as shopping, event promotions, type
of service and treatment, care health, beauty. Pushing up the market research,
identifying the key market for each tourism products. Constructing quality
standards of products, tourism services, strengthen inspection and the quality
of monitoring. Diversification of products which aims to the diversity to
stimulate consumer demand of tourists. Strengthening and promoting Vietnam
tourism promotion abroad. Advertise Vietnam tourism to provide tourist
information to visitors on a regular basis. For this, Vietnam needs to learn
skills outside the market demand, tastes of products and services of the
markets in the region and around the world. APEC conference and the event which
Vietnam became WTO member are good opportunities to promote tourism. Increasing
Vietnam’s presence at fairs, conferences, international seminars and holding
many seminars to promote tourism in Vietnam. Hiring professional promoting
companies of foreign to make, build offices, tourist information of Vietnam in
the foreign market. Vietnam also should enhance the quality of training human
resources and the competitiveness of Vietnam tourism sector. Training to
improve the quality of human resources tourism is a decisive pivotal factor for
raising the quality of products and services, enhancing the competitiveness of
tourism, quickly make tourism in Vietnam become a key economic element. Human
resources must be developed in a systematic way in both quantity and quality.
In addition to new training, the training in order to improve the quality of
the existing workforce also needs to be emphasized. Staff’s management and
supervision of tourism must be in-depth training and professional in
qualifications, language skills, informatics and understanding the law. Widely
disseminating is need for Vietnamese people to know about the role and the
benefits of tourism, the tourism development responsibilities of people, how to
behave, communicate with both foreign and local tourists.

By
analyzing tourism in Vietnam has clarified its position in the tourism industry
implementation, achievements, limitations, causes and solutions that our
country’s tourism industry should pay attention to. Travel Vietnam to catch up
with the general trend of the region and the world to determine the views,
vision, objectives and orientations breakthrough for Vietnam’s tourism sector
in the coming period.

 

 

REFERENCES

1.      Ross K.Dowling, PhD, Foundation
Professor of Tourism, Edith Cowan University Australia.

2.      “Vietnamese cuisine is influenced
by the Asian principle of five elements and Mah?bh?ta. Many Vietnamese dishes
include five spices (Vietnamese: ng? v?): spicy (metal), sour (wood), bitter
(fire), salty (water) and sweet (Earth)” (“Vietnamese Food”.
Retrieved 26 June 2016)

3.      “3. Vietnamese

Fresh herbs, lots of vegetables and seafood, and cooking
techniques that use water or broth instead of oils — these are some of the
standout qualities of Vietnamese food.” (Annie Corapi (2011). “The 10
healthiest ethnic cuisines”. CNN Health. Retrieved 3 December 2011).

4.      “Fansipan (Vietnamese: Phan Xi
P?ng) is a mountain in Vietnam, the highest in Indochina (comprising Vietnam,
Laos, and Cambodia), at 3,143 metres (10,312 ft). It is located in the Lào Cai
Province of the Northwest region of Vietnam, 9 km southwest of Sa Pa Township
in the Hoang Lien Son mountain range.” ( https://en.wikipedia.org/wiki/Fansipan)

5.      “Tourism in Vietnam”, http://www.markedbyteachers.com/university-degree/business-and-administrative-studies/tourism-in-vietnam.html

6.      “Vietnam’s tourism to be
introduced at Travex Fair”, https://www.vietnamtravelblog.info/vietnam-culture/vietnams-tourism-to-be-introduced-at-travex-fair.html

7.      “Du l?ch Vi?t Nam sôi ??ng ngày ??u
n?m”. VTV. Retrieved 01 January 2018

8.      “In fact, there is a similarity
between ao dai and the Chinese Qipao which consisting of a long gown with a
slit on both sides, worn over silk pants.” – “A glance at Vietnamese clothing”.
Retrieved 13 September 2008,
http://www.vietnam-beauty.com/vietnamese-culture/vietnam-traditional-clothes-/14-traditional-clothes/100-a-glance-at-vietnamese-clothing.html?tmpl=component&print=1&page=

9.      “6. Vietnam

Asia’s fastest growing tourist destination,
according to the UNWTO. Granted, Vietnam is not exactly a stranger to tourism;
in fact, anyone who has visited Halong Bay – where junk boats packed with
tourists jostle for space on polluted waters – will likely have seen the
grimmer side of the country’s burgeoning tourism industry.” (Gavin Haines. “10
surprising destinations where tourism is booming in 2017”. 27 September 2017. http://www.telegraph.co.uk/travel/news/surprising-countries-where-tourism-is-booming-in-2017/)

10.  “How would you improve tourism in
Vietnam”, Retrieved 10 August 2009. https://www.travelfish.org/board/post/vietnam/7154_how-would-you-improve-tourism-in-vietnam-

1
“Vietnamese cuisine is influenced by the Asian principle of five elements and
Mah?bh?ta. Many Vietnamese dishes include five spices (Vietnamese: ng? v?):
spicy (metal), sour (wood), bitter (fire), salty (water) and sweet (Earth)”
(“Vietnamese Food”. Retrieved 26 June 2016)

2
“3. Vietnamese

Fresh herbs, lots of vegetables and seafood, and
cooking techniques that use water or broth instead of oils — these are some of
the standout qualities of Vietnamese food.” (Annie Corapi (2011). “The 10
healthiest ethnic cuisines”. CNN Health. Retrieved 3 December 2011).

3 “Fansipan
(Vietnamese: Phan Xi P?ng) is a mountain in Vietnam, the highest in Indochina
(comprising Vietnam, Laos, and Cambodia), at 3,143 metres (10,312 ft). It is
located in the Lào Cai Province of the Northwest region of Vietnam, 9 km
southwest of Sa Pa Township in the Hoang Lien Son mountain range.” ( https://en.wikipedia.org/wiki/Fansipan)

4 “In fact, there is a similarity between ao dai and the Chinese Qipao which consisting of a long gown with a slit on both
sides, worn over silk pants.” (“A glance at Vietnamese clothing”. Retrieved 13
September 2008, http://www.vietnam-beauty.com/vietnamese-culture/vietnam-traditional-clothes-/14-traditional-clothes/100-a-glance-at-vietnamese-clothing.html?tmpl=component&print=1&page= )

5
“6. Vietnam

Asia’s fastest growing tourist destination, according
to the UNWTO. Granted, Vietnam is not exactly a stranger to tourism; in fact,
anyone who has visited Halong Bay – where junk boats packed with tourists
jostle for space on polluted waters – will likely have seen the grimmer side of
the country’s burgeoning tourism industry.” (Gavin Haines. “10 surprising
destinations where tourism is booming in 2017”. 27 September 2017. http://www.telegraph.co.uk/travel/news/surprising-countries-where-tourism-is-booming-in-2017/)