Customer satisfaction is
playing an key role in promoting the product and experience the
profit in the business. In judging the customer satisfaction factors
are that businesses should consider: Increasing loyalty and customer
retention by just 5% can increase profits by 75%. Most dissatisfied
customers will reveal the problem for 9 other people. Only 4% of
dissatisfied customers actually complain to the company. Satisfied
customers, on the other hand, tell 5 to 6 other people about their
positive experience. Managing dissatisfaction, then, is a critical
consideration in planning a customer satisfaction. The present
investigation is to find the ways to get the customer satisfaction in
software industry. This has to be achieved with the combination of
key customer requirements as well as the remarkable quality
parameters specified by the international quality standards. There is
a substantial body of empirical literature that establishes the
benefits of customer satisfaction for firms. This should be different
and add to the basic entities of business like marketing, sales,
service after sales.

Customer satisfaction is
considered as the most significant for any business. The growth of
the business depends on the standards setup based on Customer
satisfaction. The high competition in software industry invites more
attention to customer satisfaction. Predicting customer satisfaction
is highly crucial. This has to be addressed and find the possible
innovative solutions to achieve the customer satisfaction in the
field of software products and services. To attain Customer-oriented
business theories the company has to follow customer-focus, customer
centrism, relationship marketing and other necessary customer centric
fundamental concepts. The significant business improvement factor has
to be defined along with the internationally accepted software
standards which is applicable.

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